“In the future, everyone will be famous for one news-cycle” — that’s how BallinEurope would update Andy Warhol’s well-worn line for the 21st century. Until the story’s been beaten to death (and the public consciousness’ short-term fascination ends) on Friday, everyone gets a turn in the media spotlight: Honey Boo Boo, McKayla Maroney’s face, UFO landing strips in China … the list goes on.

Bobby Brown has enjoyed a nice run this week in his alloted personal media cycle to culminate in his surprising Montepaschi Siena’s game against sharp-looking BC Khimki Moscow Region tonight. Brown went viral thanks his record-tying 41-point teeing off last week against Fenerbahce Ulker, ironically the team for whom Brown’s predecessor Bo McCalebb eschewed Siena. Speculation snowballed until millions of Americans who’d forgotten the NBA journeyman of 2008-10 rediscovered the Cal State Fullerton product thanks to a piece from Yahoo Sports’ Adrian Wojnarowski, who recalled the days of 19th-century sports journalism in referring to the “Euro League”.

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