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Caitlin Clark represents a major marketing opportunity for FIBA at the 2026 FIBA Women’s Basketball World Cup, after the WNBA and Nike failed to fully capitalise on her enormous popularity.

Aug 13, 2026Emmet Ryan

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BallinEurope.com was founded in September 2007 by Christophe Ney (who now runs the excellent scouting-themed website European Prospects) and Tobias Seitz, both then bloggers for FIBA.com with over 10 years’ worth of experience in the professional basketball world each. The mission then was to “provide a very unique perspective of Basketball in and about Europe.”

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