While the world still awaits Google Glass hitting the mainstream, Europe’s top basketball league is already finding ways to help it change the game.
Maccabi Electra Tel-Aviv took the Euroleague title, basketball’s answer to the Champions League, in thrilling fashion against Real Madrid last month. The under-card game that preceded the epic final may however prove more important for the future of the sport.
The third place playoff, a game widely ignored by fans and with little interest from players, was used as a staging ground for Euroleague’s second in-game test of Google Glass. “We’re always looking for new ways of integrating new technologies in the league. We want to find new ways to get more insight from using new content for our fans and on the other side to find tools for basketball professionals that can be useful for their day-to-day work,” said Alex Ferrer, communications director with Euroleague.
“We have a partnership with the University of La Salle in Barcelona and we learned that they were official testers of Glass in Spain. We started brainstorming to see what we could do with the technology this season,” said Ferrer.
Prior to the third place playoff test, Euroleague had a field test of the technology during an earlier stage of the season in a game between Barcelona and Laboral Kutxa. “We did a couple of tests in a Top 16 game and these tests were mostly related to producing content for the fans. The next step is to see how this can also be used to provide data to professionals to be used in real time to make decisions on the court,” said Ferrer.
“We released a clip that the fans loved for the Barcelona-Laboral Kutxa game. It was with the players and coaches and referees wearing them. It truly provided a different view, a unique view that we couldn’t experience before so we are planning to do more in the future and also to find other ways because it’s not the only thing you can do with this device.”
For the third place playoff last month, Euroleague equipped a referee with Glass for the game between Barcelona and CSKA Moscow. The league also got players to wear the device during practices before their games. The video the players recorded was used as part of two mini-movies released by Euroleague from the finals weekend. Ferrer said the players enjoyed helping to create content for the fans.
“Everybody loves it when you give it to them. Players and coaches love it. It’s a new thing so they like to experiment with it. In the beginning, it’s a little strange because you have something in your eye that you’re not used to but after a few seconds you get used to that and it’s only a very small screen on the top of your vision,” he said.