Puma 2
Nike and Jordan combine for 75% share among NBA players
Research by BasketInsiders has the two brands owned by the Swoosh in the first and third spots, with Adidas splitting the brands Nike continues to rule to roost in terms of shoes worn by NBA players according to new data compiled by BasketballInsiders. Nike brand shoes were worn by 67.2 per cent of players in […]
The cost of exploding sneakers
In a rare case of BiE very much not looking at a European matter, the fiscal ramifications of Zion Williamson’s shoe exploding could ripple through all levels of the sport according to Emmet Ryan For those of you somehow unaware, Zion Williamson is a basketball player for Duke who is broadly expected to be the […]
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