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Alcohol prevents Lithuanians from watching Euroleague games

January 5, 2008

And we always thought things in Europe are more liberal. I just came across the following article which was published on sportsbusiness.com.

Lithuanian TV broadcasters were forced to cancel live coverage of Euroleague basketball matches due to a new law banning prime-time advertising of alcohol.

The law, which took effect on January 1, 2008, bans all alcohol-related ads and symbols on television from 6 am to 11 pm.

Many Lithuanian club sides are sponsored by breweries and Lithuania has two teams competing in the Euroleague tournament – Zalgiris and Lietuvos Rytas. Broadcasters are only able to offer delayed-as-live coverage of European basketball’s top club competition from 11pm.

Just imagine the United States would have this law .. No more advertising for Budweiser on TV – can you imagine? This is like taking away the “N” from the NBA..

Jan 5, 2008ballineurope
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This post was published on January 5, 2008
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Comments: 1
  1. Christophe
    15 years ago

    More on this story can also be found on the IBN forums
    http://forums.interbasket.net/showthread.php?t=5770

    ReplyCancel
Pingbacks: 1
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15 years ago 2 Comments EuroLeague, More
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