Real Madrid are on heist watch in Euroleague
The odds are very much against them. That’s why everyone should be on red alert. Real Madrid, who have looked irrelevant for most of the season, might be about to pull off one of the greatest heists in basketball history. Emmet Ryan on why everyone in Euroleague and Spain should be wary of Chus Mateo […]
Best Bets To Place In This Year’s NBA Playoffs
With the 2025 NBA Playoffs almost underway, the betting landscape is beginning to settle—but not completely. Futures markets have narrowed, first-round matchups are taking shape, and value plays are slowly disappearing as public money begins to flood the board. For punters, this is the moment to look beyond the obvious. It’s not only about which […]
Luka Doncic has entered playoff mode
Luka Doncic and the Los Angeles Lakers made a statement on Sunday night. Against the Western Conference leading OKC Thunder, Doncic was a basketball magician who toyed with his opponents. Emmet Ryan on why this indicates the Slovenian superstar has turned a corner at the right time in the NBA season. It was the one […]
Gabby Williams brings star power to Euroleague Women Final Six
Gabby Williams has been doing Gabby Williams things all year for Fenerbahçe in EuroLeague Women. The France international has made the tough stuff look easy and the easy stuff matter. As the Final Six tips off in Zaragoza this week, she brings the kind of star presence that Europe’s premier women’s basketball competition could use […]
Will Fans Buy in to NBA Europe?
It’s time for the fifth and final part of our series, NBA Europe: The Grand Experiment. This final article on the cultural battle — the emotional, tribal, and unpredictable part of any sports venture. In short, it’s about the fans. The NBA and FIBA may have the branding and the resources, but without fan buy-in, […]
Can NBA Europe Win on TV?
At the end of the day, the NBA Europe project is focused on generating revenue. Part 4 of our series on FIBA and the NBA’s new basketball league focuses on the broadcast and media strategy — arguably the single most important financial pillar for NBA Europe. We break down the potential for success, the very […]
Baxi Ferrol and Claire Melia Fall Short but Stand Tall
This is meant to be a neutral basketball outlet but how could it be on this night. Baxi Ferrol, with Monasterevin and Ireland’s Claire Melia took the court in search of a dream. Emmet Ryan was there to witness their battle with Villeneuve d’Ascq in the second leg of the Eurocup Women final. Not all […]
Will Europe’s Top Clubs Join NBA Europe?
Part three of our series addresses the critical question of club participation. No matter how strong the NBA’s branding is, if the continent’s biggest teams don’t join, NBA Europe will struggle to command legitimacy or fan interest. Today we explore who might join, who likely won’t, and the complicated choices those clubs face. Read part […]
Can NBA Europe Take Over?
Part two of our series, NBA Europe: The Grant Experiment, digs into the structural conflict at the heart of the NBA’s ambitions in Europe — namely, the decision to go around EuroLeague rather than partner with it. Emmet Ryan explores who really controls European basketball, what the NBA wants to change, and whether NBA Europe […]
The High Price of NBA Europe
The NBA and FIBA plan to launch a pan-European league in time for the 2026/27 season. The idea is as ambitious as it is unprecedented. Both organisations are betting on a belief in basketball’s untapped commercial potential on the continent. Emmet Ryan on just how expensive it is going to be for NBA Europe to […]
Everyone’s Ready for TJ Shorts — He’s Still Winning
TJ Shorts is 5’9” (175cm), or at least he’s listed as such. He never played at a level like Euroleague before this season. Shorts isn’t even on a team that was rated going into the campaign. He was also supposed to be a known basketball property before stepping up to this level. Yet all he […]
Claire Melia Stars for Baxi Ferrol With All to Play for in Lille
The atmosphere was electrifying. The game intense and the battle was enrapturing. Emmet Ryan on a memorable night in Galicia as Claire Melia and Baxi Ferrol kept hope alive despite losing the first leg of their Eurocup Women final to Villeneuve d’Ascq This is what I came here for. Will all respect to the wonderful […]