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NBA Europe somehow became more complicated
Chus Bueno has shown Euroleague is more open to working on the NBA Europe project. Yet interest from PSG and the Saudi PIF has added a new layer of complexity. Emmet Ryan on how things have somehow become more confusing just as clarity stood a chance. I promise this is a basketball site that covers […]
We sit on the eve of war
While the NBA remains low on detail on what NBA Europe will entail, Adam Silver has shown on this trip to the continent that he isn’t underestimating the scale of the project. With details expected to flow in the coming days and weeks, Emmet Ryan on the incoming schism in European basketball. Adam Silver got […]
Luxembourg, yes Luxembourg, merit your attention
Luxembourg came to Dublin and beat the tar out of Ireland in EuroBasket Women qualifying. One game doesn’t tell the full story but Emmet Ryan was amazed by what the Grand Duchy is doing in the women’s game and feels you should be wowed as well. In a week loaded with Euroleague action, plenty of […]
Everything you need to know about NBA Europe
The discussion around NBA Europe is heating up. If only there was a detailed series that could bring you up to speed on the new basketball project? Fortunately, Emmet Ryan already put this together six months ago. Here’s your reminder of what you need to know about NBA Europe and what it means for FIBA, […]
Will Fans Buy in to NBA Europe?
It’s time for the fifth and final part of our series, NBA Europe: The Grand Experiment. This final article on the cultural battle — the emotional, tribal, and unpredictable part of any sports venture. In short, it’s about the fans. The NBA and FIBA may have the branding and the resources, but without fan buy-in, […]
Can NBA Europe Win on TV?
At the end of the day, the NBA Europe project is focused on generating revenue. Part 4 of our series on FIBA and the NBA’s new basketball league focuses on the broadcast and media strategy — arguably the single most important financial pillar for NBA Europe. We break down the potential for success, the very […]
Will Europe’s Top Clubs Join NBA Europe?
Part three of our series addresses the critical question of club participation. No matter how strong the NBA’s branding is, if the continent’s biggest teams don’t join, NBA Europe will struggle to command legitimacy or fan interest. Today we explore who might join, who likely won’t, and the complicated choices those clubs face. Read part […]
Can NBA Europe Take Over?
Part two of our series, NBA Europe: The Grant Experiment, digs into the structural conflict at the heart of the NBA’s ambitions in Europe — namely, the decision to go around EuroLeague rather than partner with it. Emmet Ryan explores who really controls European basketball, what the NBA wants to change, and whether NBA Europe […]
The High Price of NBA Europe
The NBA and FIBA plan to launch a pan-European league in time for the 2026/27 season. The idea is as ambitious as it is unprecedented. Both organisations are betting on a belief in basketball’s untapped commercial potential on the continent. Emmet Ryan on just how expensive it is going to be for NBA Europe to […]
NBA’s Europe Play Must Bridge Euroleague and FIBA
The NBA plan for Europe seems to have hit a wall. Euroleague says it is open to negotiating with the basketball powerhouse. FIBA believes any NBA involvement in Europe must go through it. Emmet Ryan writes that any successful entity really requires the support and collaboration of both. The NBA is back in talks with […]
What Claire Melia and Baxi Ferrol’s run means for Irish basketball
It’s a small, by Spanish standards, town in Galicia yet it has become the focal point for Irish basketball. Claire Melia and her amazing run with Baxi Ferrol in Eurocup Women will have a lengthy impact on the sport here no matter what comes next. It’s a big sign that nobody is sick of talking […]
Europe is missing an obvious opportunity with women’s basketball
The surge in consumer interest and investment in women’s basketball in the US has made it a rising star among sponsors. Yet on this side of the Atlantic, women’s hoops as an entity is a cost sink. Emmet Ryan on the issues, opportunities, and challenges ahead. There’s money in women’s hoops Stateside at a level […]