NBA Europe 14
We sit on the eve of war
While the NBA remains low on detail on what NBA Europe will entail, Adam Silver has shown on this trip to the continent that he isn’t underestimating the scale of the project. With details expected to flow in the coming days and weeks, Emmet Ryan on the incoming schism in European basketball. Adam Silver got […]
Basketball Champions League’s Defectors Are Reshaping Europe
With Badalaona officially announced as the venue for the Basketball Champions League (BCL) Final Four, the prospect of an all-Spanish affair is a topic of conversation. This coupled with the other machinations make for an interesting future for the competition, both near and medium-term, writes Emmet Ryan The defectors are already having an impact. With […]
What on earth is happening?
A new member body for non licensed Euroleague clubs is forming, Trapani Sharks played with two guys, and the NBA Europe project seems to be obsessed with minimising detail. It’s all quite a lot, especially for Emmet Ryan, whose own body has been fighting him in recent months. Right, let’s get the scary bit at […]
Everything you need to know about NBA Europe
The discussion around NBA Europe is heating up. If only there was a detailed series that could bring you up to speed on the new basketball project? Fortunately, Emmet Ryan already put this together six months ago. Here’s your reminder of what you need to know about NBA Europe and what it means for FIBA, […]
Jorge Garbajosa: NBA Europe will happen
FIBA Europe president Jorge Garbajosa refused to commit to a timeline but reiterated that NBA Europe will happen. Garbajosa, alongside FIBA Europe executive director Kamil Novak, addressed this topic and more with the media in their end of tournament press conference for EuroBasket 2025. The medals don’t get decided until Sunday but EuroBasket 2025 Saturday […]
Will Fans Buy in to NBA Europe?
It’s time for the fifth and final part of our series, NBA Europe: The Grand Experiment. This final article on the cultural battle — the emotional, tribal, and unpredictable part of any sports venture. In short, it’s about the fans. The NBA and FIBA may have the branding and the resources, but without fan buy-in, […]
Can NBA Europe Win on TV?
At the end of the day, the NBA Europe project is focused on generating revenue. Part 4 of our series on FIBA and the NBA’s new basketball league focuses on the broadcast and media strategy — arguably the single most important financial pillar for NBA Europe. We break down the potential for success, the very […]
Will Europe’s Top Clubs Join NBA Europe?
Part three of our series addresses the critical question of club participation. No matter how strong the NBA’s branding is, if the continent’s biggest teams don’t join, NBA Europe will struggle to command legitimacy or fan interest. Today we explore who might join, who likely won’t, and the complicated choices those clubs face. Read part […]
Can NBA Europe Take Over?
Part two of our series, NBA Europe: The Grant Experiment, digs into the structural conflict at the heart of the NBA’s ambitions in Europe — namely, the decision to go around EuroLeague rather than partner with it. Emmet Ryan explores who really controls European basketball, what the NBA wants to change, and whether NBA Europe […]
The High Price of NBA Europe
The NBA and FIBA plan to launch a pan-European league in time for the 2026/27 season. The idea is as ambitious as it is unprecedented. Both organisations are betting on a belief in basketball’s untapped commercial potential on the continent. Emmet Ryan on just how expensive it is going to be for NBA Europe to […]
NBA’s Europe Play Must Bridge Euroleague and FIBA
The NBA plan for Europe seems to have hit a wall. Euroleague says it is open to negotiating with the basketball powerhouse. FIBA believes any NBA involvement in Europe must go through it. Emmet Ryan writes that any successful entity really requires the support and collaboration of both. The NBA is back in talks with […]
What to do when a bum throws coins at an NBA star
I never knew that Tyson Chandler was such a good writer – really. Maybe I should follow him more often, since he seems to be a very cool guy telling interesting stories. Tyson was in Berlin and Barcelona during the Hornets’ NBA Europe trip and will be able to tell his grand kids the story […]