Here’s one way to address biased media coverage, though BallinEurope wonders if it might not also be labeled “akin to censorship.”
In what appears to be an effort to take away some of the newspaper’s power to report on their age-old rivals, Žalgiris Kaunas has this morning announced the extreme measure of refusing to speak to Lietuvos Rytas reporters during the 2010-11 Lithuanian Basketball League (LKL) season.
Žalgiris officials (and fans, naturally) have maintained that for years L. Rytas outlets have offered extremely biased coverage on Žalgiris basketball and have simply made facts up at times.
Defending back-to-back LKL champions Lietuvos Rytas are sponsored by a concern that runs the country’s largest newspaper (literally translated as “Lithuanian Morning,” from which the team is named) and other media outlets.
Žalgiris will not be issuing accreditation to Lietuvos Rytas journalists and television reporters, and its players and coaches will be forbidden from responding to questions from L. Rytas employees as well as from giving interviews.
Update. This just in from — who else? — Lietuvos Rytas online: LKL general director Linas Gilys has promised an investigation into the matter, despite league bylaws granting individual clubs the right to award or deny media accreditation basically freely.