Who can become the biggest threat to USA basketball?
If the USA somehow doesn’t win gold at the 2026 FIBA Women’s World Cup, it will be an all-time shocker in sports. The race to be the clear number two nation in women’s basketball is proving increasingly tasty all the same. Emmet Ryan on the battle to stand above the crowd. The consensus betting for […]
Why European basketball’s money race is accelerating
A fool and their money is easily parted. European basketball has never lacked rich owners willing to splash out for no return. What’s different about now is that more and more owners see basketball as an investment with real revenue potential. The first edition of the Sunday column after our summer break sees Emmet Ryan […]
Making sense of Euroleague expansion to 24 teams
Euroleague expansion is imminent but that also means major changes are coming. A conference split and a season overhaul is only the beginning. Emmet Ryan on how, as ever, it’s about growing revenue and not making a mess of it. Christos Stavropoulos seems to have confirmed what everyone is thinking. The Olimpia Milano GM told […]
How FIBA can win with Caitlin Clark at the Women’s World Cup
FIBA has a chance to do, in the space of just 10 days, something that both WNBA and Nike have failed to do. The 2026 FIBA Women’s World Cup of basketball presents the opportunity to actually convert the scale of the marketing phenomenon that is Caitlin Clark. Resources matter. At least they should. Really the […]
Team GB have got better just in time for basketball’s basement
Great Britain’s men’s basketball team is in somewhat unfamiliar territory. They’re entering a qualification phase where they are expected to win. The thing is, they also need wins more than usual. Emmet Ryan on why a strengthened Team GB needs to hone everything now. Welcome, Great Britain, to my world. The pre-qualifiers, be they for […]
LSU’s European gamble exposes NCAA basketball’s new reality
It was meant to be the greatest experiment in the Europe to NCAA basketball pipeline yet. It might yet still work out as such. Yet, with just 84 days until their first game of the season, the LSU Tigers have yet to register any of their big signings from the continent. Emmet Ryan on the […]
What Summer Moves Are Telling Us About the 2026–27 NBA Odds
The NBA offseason often provides the first meaningful clues about how the championship race could unfold. Blockbuster trades, free-agent signings, and roster adjustments reshape expectations long before the opening tip, prompting analysts and sportsbooks alike to reassess which teams are best positioned for a title run. While early odds are never guarantees, they reflect how […]
Value Hunting Across Sports: What Basketball Bettors Can Take From Horse Racing Markets
Basketball betting sounds simple on paper, until you try to predict the winner or points. Two bettors can correctly predict the winner in a game and still make completely different bets. One takes the team at -3, while the other goes for -5.5 and complains the entire evening that the point spread isn’t worth your […]
How 2025–26 Star Performances Set Up the Next NBA Player Props Market
The 2025–26 NBA season delivered remarkable individual performances that reshaped expectations for elite players across the league. Consistent scoring, defensive excellence, and historic single-game achievements influenced how analysts evaluate player production heading into the next campaign. As sportsbooks and fans study recent trends, standout performances from the league’s biggest names have become valuable reference points. […]
Europeans in the 2026 NBA Draft
The NBA has been a global league for a long time now. There have been star athletes from Europe and beyond making a name for themselves in the world’s best basketball league for decades. If you needed any further proof of the diversity of the NBA, there hasn’t been an American MVP since 2018. […]
2026 NBA Finals: How the Knicks Are Forcing Bettors to Rethink Wembanyama
The 2026 NBA Finals have created an unexpected betting storyline. Entering the series, Victor Wembanyama and the San Antonio Spurs were widely viewed as the team to beat. Sportsbooks installed San Antonio as the favorite, with many analysts pointing to Wembanyama’s dominance throughout the postseason as the biggest factor behind those odds. New York has […]
NBA Finals: Victor Wembanyama has no more time for calm
Once more, the San Antonio Spurs and Victor Wembanyama were too calm. Once more, they fell to a vibrant New York Knicks. Emmet Ryan on a need for raw aggression from the Western Conference champions in the NBA Finals. Here’s the thing about being a Zen master. It’s not about running from emotion, it’s about […]