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EURO-NBA: Where Luol Deng definitely won the trade

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Luol Deng is no longer a Bull but he wasn’t going to be at the end of the season anyway. The move to Cleveland gives the Great Britain international more control over his future.
Two words. Two words give Luol Deng reason to be happy with his situation: Kyrie Irving. Deng has gone from being a player who would get dumped by Chicago in the summer to one with far more influence come the end of the season.

The Cavaliers know they made a meal and then some of their efforts to keep LeBron James happy but they never gave him a bona fide second option to work with. In acquiring Deng, effectively on a rental, and cashing in some picks in the process they are sending a message to Irving that they won’t err the same way with the point guard. This isn’t exactly putting Pippen with Jordan but it serves a role almost as vital, in spite if the talent disparity. The Cavs took a punt on Andrew Bynum, it didn’t work, so they moved fast to ensure their star didn’t get needy.

In the process they gave Deng, an All Star a few seasons back, the one thing he really lacked this summer. A home option. The Team GB star was going to be an attractive option in the free agent market but he would be going up against a market loaded with top end talent. Now Deng will enter the summer, irrespective of how Cleveland’s season ends, knowing there’s at least one team in greater need of him than he is of their courtship. The Cavs zre desperate not to make the mistakes they made with LeBron with Irving. They are also desperate not to look desperate.

This is a situation where it behooves the Cavs to make Luol Deng happy quickly because the sooner he gets locked down, the lower the risk of Irving getting angsty. It’s about the long game with Irving. The Cavs don’t want to give him a reason to ever be needy, to ever be demanding. Take care of business, get your house in order, and keep it that way. That is how your maintain control in a front office, by never giving a player reasons to want it. For examples of how to best succeed with this strategy see Spurs, San Antonio.

Everyone’s trying to call which way this trade went. Deng is the only certifiable winner here but long-term, the shuffling of assets may actually benefit both the Cavs and the Bulls. For Britain’s best baller, that’s at most a secondary concern.

Jan 7, 2014Emmet Ryan
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Emmet Ryan
8 years ago NBA/NCAAChicago Bulls, Cleveland Cavaliers, Luol Deng
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BallinEurope.com was founded in September 2007 by Christophe Ney (who now runs the excellent scouting-themed website European Prospects) and Tobias Seitz, both then bloggers for FIBA.com with over 10 years’ worth of experience in the professional basketball world each. The mission then was to “provide a very unique perspective of Basketball in and about Europe.”
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