Euroleague officials announced last night that one of professional basketball’s most aspiring-to bits of hardware had arrived in Istanbul last night, Naturally brought to the EL Final Four host city via Turkish Airlines – official sponsor of Euroleague basketball. (Although one assumes that the trophy is the traditional cup-like object held by a TA employee in the picture below and not the statuette that EL CEO Jordi Bertomeu is holding in the picture below – unless there’s some sneaky wording in that five-year endorsement deal…)
Notes a Euroleague press release: “Before being lifted over the heads of the champions on Sunday, the trophy will tour Istanbul so that fans can see it up close … Its first stop will be Thursday morning at the Intersport store in Kanyon Shopping Center, accompanied by a quartet of Final Four superstars: Nenad Krstic of CSKA Moscow, Chuck Eidson of FC Barcelona Regal, Richard Dorsey of Olympiacos Piraeus and Sarunas Jasikevicius of Panathinaikos Athens. Subsequent stops at another Intersport location as well as the Devotion Fan Zone in famous Taksim Square are on the trophy’s schedule before it makes its appearance at courtside for Sunday’s title game…”
Taksim Square, eh? Right, BiE’ll have to try and catch it there…
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