In a series of advertisements featuring CSKA Moscow players and dance team, Papa John’s hopes to be hocking a lot of pizzas in the big city. The advertising campaign is your fairly standard stuff; a representative sample runs starring Milos Teodosic, Andrey Vorontsevich, the team mascot and Anton Ponkrashov resembling the world’s largest pencil with ramrod-straight party hat on head runs below the break.
But one commercial is particularly worthy of mention. For all those who thought basketball-related advertising in France was weird … check out this episode of Papa John’s pizza parties. In the ad, Sonny Weems demonstrates the only way to get Russian lessons: namely, with one sexy babe as tutor while, um, fully dressed in CSKA gear in a bathtub at a party. Until a teammate spoils the fun that is…
BallinEurope’s opinion? On January freaking second, Weems, Krstic and Papa John may have already locked up the award for best basketball commercial of 2013.
Shout out for the heads up to David Hein of heinnews, who laments that this commercial came out after our podcast interview with Weems…
