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How FIBA can win with Caitlin Clark at the Women’s World Cup

FIBA has a chance to do, in the space of just 10 days, something that both WNBA and Nike have failed to do. The 2026 FIBA Women’s World Cup of basketball presents the opportunity to actually convert the scale of the marketing phenomenon that is Caitlin Clark. Resources matter. At least they should. Really the […]